Building a Rule-Based Platform to Manage Netflix Membership SKUs at Scale

At Netflix, we aspire to entertain the world. From mailing DVDs in the US to a global streaming service with over 200 million subscribers across 190 countries, we have come a long way. For the longest time, Netflix had three plans (basic/standard/premium)…

The Netflix Cosmos Platform

by Frank San Miguel on behalf of the Cosmos team Introduction Cosmos is a computing platform that combines the best aspects of microservices with asynchronous workflows and serverless functions. Its sweet spot is applications that involve resource-intensive algorithms coordinated via complex, hierarchical workflows that last anywhere from minutes to years. It…

How Data Inspires Building a Scalable, Resilient and Secure Cloud Infrastructure At Netflix

Netflix’s engineering culture is predicated on Freedom & Responsibility, the idea that everyone (and every team) at Netflix is entrusted with a core responsibility and they are free to operate with freedom to satisfy their mission. This…

Announcing the Netflix Post Technology Alliance

You’re working on the next great show or film that will deliver to Netflix. You know Netflix has a high quality bar for its content and you want the delivery to go smoothly. Do you know if the tools you have invested in can…

Making our Android Studio Apps Reactive with UI Components & Redux

Recently Netflix has started building mobile apps to bring technology and innovation to our Studio Physical Productions, the portion of the business responsible for producing our TV shows and movies. Our very first mobile app is called Prodicle and was…

Streaming Video Experimentation at Netflix: Visualizing Practical and Statistical Significance

Streaming video experimentation at Netflix seeks to optimize the Quality of Experience (QoE for short) of the videos we stream to our 130 million members around the world. To measure QoE, we look at a wide variety of metrics for each playback session, including play delay; the…

Computational Causal Inference at Netflix

Every Netflix data scientist, whether their background is from biology, psychology, physics, economics, math, statistics, or biostatistics, has made meaningful contributions to the way Netflix analyzes causal effects. Scientists from these fields have made many advancements in causal effects research in the past few decades, spanning…

Bringing 4K and HDR to Anime at Netflix with Sol Levante

Some might dismiss them as simple cartoons, but anime’s diverse and fantastical stories, vibrant style, and delicate lines are an art form that has evolved and grown in popularity, variety and sophistication over the last fifty years. From its likely roots in colorful painted…

Design Principles for Mathematical Engineering in Experimentation Platform at Netflix

At Netflix, we have data scientists coming from many backgrounds such as neuroscience, statistics and biostatistics, economics, and physics; each of these backgrounds has a meaningful contribution to how experiments should be analyzed. To unlock these innovations we…

Growth Engineering at Netflix- Creating a Scalable Offers Platform

Background Netflix has been offering streaming video-on-demand (SVOD) for over 10 years. Throughout that time we’ve primarily relied on 3 plans (Basic, Standard, & Premium), combined with the 30-day free trial to drive global customer acquisition. The world has changed a lot in this time. Competition for people’s…

Open-sourcing Polynote: an IDE-inspired polyglot notebook

We are pleased to announce the open-source launch of Polynote: a new, polyglot notebook with first-class Scala support, Apache Spark integration, multi-language interoperability including Scala, Python, and SQL, as-you-type autocomplete, and more. Polynote provides data scientists and machine learning researchers with a notebook environment…

Introducing Dispatch

Netflix is pleased to announce the open-source release of our crisis management orchestration framework: Dispatch! Okay, but what is Dispatch? Put simply, Dispatch is: All of the ad-hoc things you’re doing to manage incidents today, done for you, and a bunch of other things you should’ve been doing, but have not had the time! Dispatch helps us effectively…

Growth Engineering at Netflix — Accelerating Innovation

Millions of people visit Netflix every day. Many of them are already Netflix members, looking to enjoy their favorite movies and TV shows, and we work hard to ensure they have a great experience. Others are not yet members, and are looking to better understand our service…

The End of Video Coding?

In the IEEE Signal Processing Magazine issue November 2006 article “Future of Video Coding and Transmission” Prof. Edward Delp started by asking the panelists “Is video coding dead? Some feel that, with the higher coding efficiency of the H.264/MPEG-4 . . . perhaps there is not much more to do…

Engineering to Improve Marketing Effectiveness (Part 3) — Scaling Paid Media campaigns

Key Challenges with Quasi Experiments at Netflix

At Netflix, when we can’t run A/B experiments we run quasi experiments! We run quasi experiments with various objectives such as non-member experiments focusing on acquisition, member experiments focusing on member engagement, or video streaming experiments focusing on content delivery. Consolidating on one methodology…

Data Engineers of Netflix — Interview with Dhevi Rajendran

This post is part of our “Data Engineers of Netflix” interview series, where our very own data engineers talk about their journeys to Data Engineering @ Netflix. Dhevi Rajendran is a Data Engineer on the Growth Data Science and Engineering team. Dhevi joined Netflix in July 2020 and is one…

Edgar: Solving Mysteries Faster with Observability

by Elizabeth Carretto Our Team — Kevin Lew, Maulik Pandey, Narayanan Arunachalam, Dustin Haffner, Andrei Ushakov, Seth Katz, Greg Burrell, Ram Vaithilingam, Mike Smith and Elizabeth Carretto Everyone loves Unsolved Mysteries. There’s always someone who seems like the surefire culprit. There’s a clear motive, the perfect opportunity, and an…

How Our Paths Brought Us to Data and Netflix

by Julie Beckley & Chris Pham This Q&A provides insights into the diverse set of skills, projects, and culture within Data Science and Engineering (DSE) at Netflix through the eyes of two team members: Chris Pham and Julie Beckley. Photo from a team curling offsite — There’s us to the right! [Chris] Julie and I joined the Streaming DSE team at Netflix…

Building and Scaling Data Lineage at Netflix to Improve Data Infrastructure Reliability, and…

Imagine yourself in the role of a data-inspired decision maker staring at a metric on a dashboard about to make a critical business decision but pausing to ask a question — “Can I run a check myself to understand what data is behind…

Netflix OSS and Spring Boot — Coming Full Circle

In 2007, Netflix started on a long road towards fully operating in the cloud. Much of Netflix’s backend and mid-tier applications are built using Java, and as part of this effort Netflix engineering built several cloud infrastructure libraries and systems — Ribbon for load balancing, Eureka for service discovery, and…

Trace Event, Chrome and More Profile Formats on FlameScope

Less than a year ago, FlameScope was released as a proof of concept for a new profile visualization. Since then, it helped us, and many other users, to easily find and fix performance issues, and allowed us to see patterns that we had never noticed before in our profiles. As…

Android Rx onError Guidelines

“Creating a good API is hard.” — anyone who has created an API used by others As with any API, wrapping your data stream in a Rx observable requires consideration for reasonable error handling and intuitive behavior. The following guidelines are intended to help developers create consistent…

Remote Workstations for the Discerning Artists

Netflix is poised to become the world’s most prolific producer of visual effects and original animated content. To meet that demand, we need to attract the world’s best artistic talent. Artists like to work at places where they can create groundbreaking entertainment instead of worrying about getting…

Extending Vector with eBPF to inspect host and container performance

Improving the tools available to our engineers to help them diagnose, triage, and work through software performance challenges in the cloud is a key goal for the cloud performance engineering team at Netflix. Today we are excited to announce latency…