Optimizing data warehouse storage

Background At Netflix, our current data warehouse contains hundreds of Petabytes of data stored in AWS S3, and each day we ingest and create additional Petabytes. At this scale, we can gain a significant amount of performance and cost benefits by optimizing the storage layout (records, objects, partitions)…

Our learnings from adopting GraphQL

by Artem Shtatnov and Ravi Srinivas Ranganathan In an earlier blog post, we provided a high-level overview of some of the applications in the Marketing Technology team that we build to enable scale and intelligence in driving our global advertising, which reaches users on sites like The New York Times…

Analytics at Netflix: Who we are and what we do

by Molly Jackman & Meghana Reddy Explained: Season 1 (Photo Credit: Netflix) Across nearly every industry, there is recognition that data analytics is key to driving informed business decision-making. But there is far less agreement on what that term “data analytics” actually means — or what to call the people responsible for the work. Even within…

Reimagining Experimentation Analysis at Netflix

Another day, another custom script to analyze an A/B test. Maybe you’ve done this before and have an old script lying around. If it’s new, it’s probably going to take some time to set up, right? Not at Netflix. ABlaze: The standard view…

Hawkins: Diving into the Reasoning Behind our Design System

by Hawkins team member Joshua Godi; with cover art from Martin Bekerman and additional imagery from Wiki Chaves Hawkins may be the name of a fictional town in Indiana, most widely known as the backdrop for one of Netflix’s most popular TV series “Stranger Things,” but the name is so…

Packaging award-winning shows with award-winning technology

Introduction In previous blog posts, our colleagues at Netflix have explained how 4K video streams are optimized, how even legacy video streams are improved and more recently how new audio codecs can provide better aural experiences to our members. In all these cases, prior to being delivered through…

Performance comparison of video coding standards: an adaptive streaming perspective

“This is my advice to people: Learn how to cook, try new recipes, learn from your mistakes, be fearless, and above all have fun” — Julia Child (American chef, author, and television personality) At Netflix, we are continually refining the recipes we use to serve your favorite shows and movies…

Netflix at Spark+AI Summit 2018

A glimpse at Spark usage for Netflix Recommendations Apache Spark has been an immensely popular big data platform for distributed computing. Netflix has been using Spark extensively for various batch and stream-processed workloads. A substantial list of use cases for Spark computation come from the various applications in the domain of content recommendations and personalization…

Open Sourcing the Netflix Domain Graph Service Framework: GraphQL for Spring Boot

Netflix has developed a Domain Graph Service (DGS) framework and it is now open source. The DGS framework simplifies the implementation of GraphQL, both for standalone and federated GraphQL services. Our framework is battle-hardened by our…

Key Challenges with Quasi Experiments at Netflix

At Netflix, when we can’t run A/B experiments we run quasi experiments! We run quasi experiments with various objectives such as non-member experiments focusing on acquisition, member experiments focusing on member engagement, or video streaming experiments focusing on content delivery. Consolidating on one methodology…

Exploring Data @ Netflix

Supporting a rapidly growing base of engineers of varied backgrounds using different data stores can be challenging in any organization. Netflix’s internal teams strive to provide leverage by investing in easy-to-use tooling that streamlines the user experience and incorporates best practices. …

Netflix SIRT releases Diffy: A Differencing Engine for Digital Forensics in the Cloud

Can you spot the difference? Hint: it’s not the bow tie. The Netflix Security Intelligence and Response Team (SIRT) announces the release of Diffy under an Apache 2.0 license. Diffy is a triage tool to help digital forensics and incident response (DFIR) teams quickly identify compromised hosts on which to…

Production Media Management: Transforming Media Workflows by leveraging the Cloud

In this post, we will share a behind-the-scenes look at how Netflix delivers technology and infrastructure to help production…

Open-Sourcing Metaflow, a Human-Centric Framework for Data Science

tl;dr Metaflow is now open-source! Get started at metaflow.org. Netflix applies data science to hundreds of use cases across the company, including optimizing content delivery and video encoding. Data scientists at Netflix relish our culture that…

Keeping Customers Streaming — The Centralized Site Reliability Practice at Netflix

We’re privileged to be in the business of bringing joy to our customers at Netflix. Whether it’s a compelling new series or an innovative product feature, we strive to provide a best-in-class service that people love and can enjoy anytime, anywhere…

Engineering to Improve Marketing Effectiveness (Part 2) — Scaling Ad Creation and Management

In the first part of this series of blogs, we described our philosophy, motivations, and approach to blending ad technology into our marketing. In addition, we laid out some of the engineering undertakings to solve creative development and localization at scale. In this Part-2…

Mythbusting the Analytics Journey

by Alex Diamond This Q&A aims to mythbust some common misconceptions about succeeding in analytics at a big tech company. This isn’t your typical recruiting story. I wasn’t actively looking for a new job and Netflix was the only place I applied. I didn’t know anyone who worked there and just submitted my resume through the Jobs page 🤷🏼‍♀️ . I wasn’t even entirely sure what…

Introducing SVT-AV1: a scalable open-source AV1 framework

Netflix Headquarters, Winchester Circle. Netflix headquarters circa 2014. It’s a nice building with good architecture! This was the primary home of Netflix for a number of years during the company’s growth, but at some point Netflix had outgrown its home and needed more space. One approach to solve this problem would have been to…

Netflix Studio Engineering Overview

Netflix is revolutionizing the way a modern studio operates. Our mission in Studio Engineering is to build a unified, global, and digital studio that powers the effective production of amazing content. Studio Engineering at Netflix …

Android Rx onError Guidelines

“Creating a good API is hard.” — anyone who has created an API used by others As with any API, wrapping your data stream in a Rx observable requires consideration for reasonable error handling and intuitive behavior. The following guidelines are intended to help developers create consistent…

Scaling Revenue & Growth Tooling

This post shares how the Revenue & Growth Tools (RGT) team approaches creating full-stack tools for the teams that are the financial backbone of Netflix. Our primary partners are the teams of Revenue and Growth Engineering (RGE): Growth, Membership, Billing, Payments…

How Netflix uses Druid for Real-time Insights to Ensure a High-Quality Experience

Ensuring a consistently great Netflix experience while continuously pushing innovative technology updates is no easy feat. How can we be confident that updates are not harming our users? And that we’re actually making measurable improvements when we intend to? Using real-time logs from playback devices as a…

Netflix OSS and Spring Boot — Coming Full Circle

In 2007, Netflix started on a long road towards fully operating in the cloud. Much of Netflix’s backend and mid-tier applications are built using Java, and as part of this effort Netflix engineering built several cloud infrastructure libraries and systems — Ribbon for load balancing, Eureka for service discovery, and…

A Day in the Life of an Experimentation and Causal Inference Scientist @ Netflix

Source credit: Netflix Within the rapid expansion of data-related roles in the last decade, the title Data Scientist has emerged as an umbrella term for myriad skills and areas of business focus. What does this title mean within a given company, or even within a given industry…

Pseudo Localization @ Netflix

In the past 8 years Netflix has transformed from an English-only product, to now supporting 26 languages and growing. As we add language support for our members residing in 190 different countries, scaling globalization at Netflix has never been more important. Along the way we’ve built out…