Privacy Power-Up: Upgrading Pin Links from HTTP to HTTPS

HTTPS should be everywhere. Your website likely runs over HTTPS, giving your users a secure, encrypted connection, but what about all the outbound links? Can you guarantee that they all use HTTPS? In this post, we describe the steps we took…

Building a real-time user action counting system for ads

The Pinterest ads team’s mission is to provide the best experience for both Pinners and advertisers. Our ads system is a real-time bidding system that delivers targeted ads based on a variety of attributes. One…

Building Expanded Targeting for Pinterest Ads

With more than 300 million people coming to Pinterest each month, Pinterest offers unique opportunities for advertisers to get their products in front of people with commercial intent. Similar to other platforms, Pinterest offers a variety of advertising targeting products¹. Advertisers can…

How Pinterest Supercharged its Growth Team With Experiment Idea Review

Growth teams need to be organized bottom-up to scale well The Pinterest Growth team has over 100 members, and we’ve run thousands of experiments over the years. It’s difficult to run that many experiments and still maintain a high success rate over time. We’ve found the traditional growth team model of team leads…

Building a Kubernetes platform at Pinterest

Why Kubernetes? Over the years, 300 million Pinners have saved more than 200 billion Pins on Pinterest across more than 4 billion boards. To serve this vast user base and content pool…

The evolution of search at Pinterest

When Pinterest first launched it provided a new way for people to collect and organize ideas from around the web. What started as a place to save though, quickly became a unique service for discovery where Pinners could draw inspiration from each other, brands and…

Looking inside the technology that powers Pinterest

Pinterest began as a small startup, and has grown to a company that serves +175B Pins to +250M people. While we have one of the largest datasets online, we have 600+ engineers, and so technology needs to be accessible for each person to play their part in…

Upgrading Pinterest operational metrics

Recently, Pinterest hit a major milestone: 300 million monthly active users around the world. To reliably serve this user base with our large content corpus, Pinterest’s engineering team maintains thousands of services all working together in tight…

Three-day no-meeting schedule for engineers

About 100 days ago, our product engineering team began experimenting with a three-day no-meeting schedule for individual contributors on our teams. It’s not a big revelation that software development requires long stretches of uninterrupted time to focus. As Pinterest has grown…

How ads indexing works at Pinterest

Introduction Ads indexing is a data processing pipeline that builds servable ad documents for the ads delivering stack at Pinterest, including ads targeting, retrieval, ranking and auction. The pipeline converts ad campaigns in the raw format to the servable format via a heavy computational…

Improving the Quality of Recommended Pins with Lightweight Ranking

The Pinterest corpus is composed of billions of Pins, however, each Pinner only sees a small subset based on their interests when…

Contextual relevance in ads ranking

Pinterest runs an ads marketplace that balances value for Pinners, partners, and the business. We initially used engagement prediction as our main method to balance the marketplace before eventually adding contextual relevance to increase Pinner value. We have three main surfaces for determining…

Geo-blocking media content on Pinterest

Pinterest engineers are tasked with showing Pinners the best ideas related to their interests, which includes taking into account signals like location. As part of these efforts, we built a video and image platform to enable a…

What it’s like to interview at Pinterest

Interviews have traditionally been thought of as an unpleasant but necessary experience. Candidates often find them stressful and many come in having had poor interview experiences in the past. However, interviews are the clearest opportunity for companies to articulate and demonstrate…

Supporting React Native at Pinterest

Early last year, a small group of engineers started investigating the possibility of adopting React Native at Pinterest. We’ve been following the ecosystem with interest since it was first open-sourced in 2015. Since then, a robust community has developed around it, and it’s been…

Setting Up Snowflake Secondary Roles with Tableau

At Pinterest, we heavily utilize Tableau for our enterprise analytics. In an effort to secure access of sensitive data to the appropriate business units, we moved the enterprise data into a Snowflake data warehouse. Using Snowflake as a data platform, we can create and manage…

Four lessons in making Pinterest faster on Android

As engineers, we intuitively know that a faster app is a better experience for Pinners, but we also have proof that when web pages load faster, user growth improves. Last year, we doubled down on performance across our platforms so…

How Pinterest runs Kafka at scale

Pinterest runs one of the largest Kafka deployments in the cloud. We use Apache Kafka extensively as a message bus to transport data and to power real-time streaming services, ultimately helping more than 250 million Pinners around the world discover and do what…

How Pinterest fights misinformation, hate speech, and self-harm content with machine learning

Pinterest is an inspiration network where people come for positivity and new ideas, and there’s nothing inspiring about harmful content. As a visual discovery engine with hundreds of billions of Pins…

PinText: A Multitask Text Embedding System in Pinterest

Word embeddings have been actively studied and developed by researchers and practitioners in the machine learning community since the neural network language model was proposed. Researchers not only proposed principled algorithms and open-source code, but they also released pre-trained embedding models with public…

Understanding product attributes for shoppers

Every day, people come to Pinterest to shop and find ideas in categories like home and fashion, and it’s our responsibility to show them the most relevant and inspiring products. We measure relevance in a few different dimensions, but most importantly…

Introducing inclusive beauty searches for mobile

This week, we’re announcing skin tone ranges is coming to iOS (followed by Android) so Pinners can discover relevant hair and makeup ideas. Over the coming weeks, when Pinners search for beauty ideas on their iPhone or iPad app, a palette representing a range of skin tones will appear. The palette enables them to personalized Pins and videos they see. By combining the latest in machine learning and inclusive product development, we’re able to directly respond to Pinner feedback and build a more useful product. Last year, nearly 60% of the top 100 search terms for skin-related searches involved a tone, such as dark skin, pale skin, and olive skin, which showed us women of all skin types wanted a way to customize their searches. Keep an eye out for a deeper look at the design process behind the product. Acknowledgements: Emma Herold, Lulu Cheng, Long Cheng, Yixue Li, Larkin Brown, Candice Morgan, Xixia Wang, and Laksh Bhasin.

How we reduced Pinterest’s iOS app size by 30+% / 50MB

We all know app size (download size[1] and local install size[2]) matters, and there is a correlation between app size and customer engagement. Many times, people make decisions about using software based on size, and even pay for bandwidth by the megabyte. Not…

Building a dynamic and responsive Pinterest

In 2015, the majority of content on Pinterest was pregenerated for users prior to login. It was stored statically in HBase and served directly upon entering the service. (More details can be found in the blog post Building a smarter home feed.) …

A Pinterest Engineering guide to technical interviews

Technical interviews are the key component to landing an engineering role. Everything from preparation to asking the right questions is important for a successful interview. In this post, Pinterest employees from Recruiting and Engineering share tips and tricks for…