A one year PWA retrospective

The idea of building a “Progressive Web App” (PWA) is not new, but its definition has changed with the emergence of key technologies like service workers. Now it’s finally possible to build great experiences in a mobile browser. Being an early adopter can…

Fighting spam with Guardian, a real-time analytics and rules engine

As the Trust & Safety team, one of our major responsibilities is protecting Pinners from spam. Without protections, spam could potentially be all over Pinterest since spammers can script and generate activity at a rate much higher than actual users. One of…

How Pinterest Supercharged its Growth Team With Experiment Idea Review

Growth teams need to be organized bottom-up to scale well The Pinterest Growth team has over 100 members, and we’ve run thousands of experiments over the years. It’s difficult to run that many experiments and still maintain a high success rate over time. We’ve found the traditional growth team model of team leads…

Using PID controllers to diversify content types on home feed

Every day millions of Pinners visit the home feed to find inspiration on Pinterest. As a member of the home feed ranking team, it’s my job to not only figure out what relevant pins to show Pinners but also to make sure that…

Upgrading Pinterest operational metrics

Recently, Pinterest hit a major milestone: 300 million monthly active users around the world. To reliably serve this user base with our large content corpus, Pinterest’s engineering team maintains thousands of services all working together in tight…

Interest Taxonomy: A knowledge graph management system for content understanding at Pinterest

Interest Taxonomy at Pinterest We recently began rolling out the beta version of Pinterest Trends, a new tool that gives a view of the top U.S. search terms on Pinterest within the past 12 months, and a look into when search terms peak for…

Building a more inclusive way to search

Every day, tens of millions of people search for ideas on Pinterest, whether it’s a recipe to cook for dinner that night or a new hairstyle to try over the weekend. According to a Pinterest study, 70 percent of people use Pinterest to…

How we built rearranging Pins

Listening to user feedback is essential to building a product Pinners love and use to discover and save ideas every day. Often, their feature requests present interesting technical challenges for our engineers. For example, today we launched the ability to…

How ads indexing works at Pinterest

Introduction Ads indexing is a data processing pipeline that builds servable ad documents for the ads delivering stack at Pinterest, including ads targeting, retrieval, ranking and auction. The pipeline converts ad campaigns in the raw format to the servable format via a heavy computational…

La evolución de la búsqueda en Pinterest

This blog article was originally posted in English. To read the English version click here. Cuando Pinterest se lanzó por primera vez, ofrecía una nueva forma de recopilar y organizar ideas de toda la web. Sin embargo, lo que comenzó como un lugar…

Contextual relevance in ads ranking

Pinterest runs an ads marketplace that balances value for Pinners, partners, and the business. We initially used engagement prediction as our main method to balance the marketplace before eventually adding contextual relevance to increase Pinner value. We have three main surfaces for determining…

Pinterest + ktlint = ❤

Ha pasado casi un año desde que la base de código Android de Pinterest se convirtió en la prioridad de Kotlin, y aproximadamente dos años desde que adoptamos ktlint para el formato y lint de Kotlin. Hoy, compartimos que Pinterest se…

Multi-task Learning and Calibration for Utility-based Home Feed Ranking

Home feed is one of the most important surfaces at Pinterest that drives a significant portion of engagement from the more than 400+ million people who visit each month. From a…

Trusting Metrics at Pinterest

Pinterest, like many tech companies, relies heavily on data to help inform decisions and power machine learning. This strategy fundamentally depends on the data being accurate. Over the years we’ve worked to improve the processes behind trusting core decision-making data and ensure metrics remain accurate. How Data Can Go Wrong …

The Fantastic Fixathon

Engineers at Pinterest are always focused on doing what’s best for the product, but working in a codebase that’s clean, well-maintained, and relatively bug-free transforms engineering tasks from being “just work” to enjoyable opportunities to flex our skills. We’re also enriched as engineers, both technically and otherwise, when we take…

How Pinterest runs Kafka at scale

Pinterest runs one of the largest Kafka deployments in the cloud. We use Apache Kafka extensively as a message bus to transport data and to power real-time streaming services, ultimately helping more than 250 million Pinners around the world discover and do what…

Using machine learning to auto-organize boards

While planning one’s life might look different these days, our insights tell us people are saving ideas for the future more than ever. Last month, for instance, Pinterest had a 60% increase in the number…

Pin it to Win it: Our First Virtual Pinternship

When our University Recruitment team started planning for the 2020 Pinterns to arrive, our goal was to welcome them to Pinterest and provide them with a memorable experience. As the pandemic quickly changed everyone’s plans, this core goal remained the same and we adapted our strategy to accommodate the…

Faster Creator Content Distribution at Pinterest

At Pinterest, we are committed to building the best experience for creators to reach and inspire new audiences and for Pinners to easily discover the best ideas for them. We believe more diverse Pin formats and an efficient distribution system that builds a…

Privacy Power-Up: Upgrading Pin Links from HTTP to HTTPS

HTTPS should be everywhere. Your website likely runs over HTTPS, giving your users a secure, encrypted connection, but what about all the outbound links? Can you guarantee that they all use HTTPS? In this post, we describe the steps we took…

Unifying visual embeddings for visual search at Pinterest

Throughout the years, Pinterest has launched a variety of visual search products powered by computer vision to help people discover new ideas to try and products to buy. We started in 2015 with our visual cropping tool, allowing users to search within…

People Behind the Product: Meet Rahim Daya, Head of International Product & Toronto Lead

Rahim Daya, Toronto-native and Pinployee of nearly 4 years, leads Pinterest’s International Product as well as the Tech team in Toronto. Ahead of our virtual Pinterest Engineering: Meet the Toronto Team event, get to know Rahim and learn more about…

Improving HBase backup efficiency at Pinterest

Pinterest has one of the largest HBase production deployments in the industry. HBase is one of the foundational building blocks of our infrastructure and powers many of our critical services including our graph database (Zen), our general-purpose key-value store (UMS), our…

How we reduced Pinterest’s iOS app size by 30+% / 50MB

We all know app size (download size[1] and local install size[2]) matters, and there is a correlation between app size and customer engagement. Many times, people make decisions about using software based on size, and even pay for bandwidth by the megabyte. Not…

How we increased engagement using automatic personalized copy testing

Think about the last time you visited a website. Was there a word that helped draw you in? Now think about how that might be different if you spoke a different language, were a different age or grew up in a different part of…