Introducing inclusive beauty searches for mobile

This week, we’re announcing skin tone ranges is coming to iOS (followed by Android) so Pinners can discover relevant hair and makeup ideas. Over the coming weeks, when Pinners search for beauty ideas on their iPhone or iPad app, a palette representing a range of skin tones will appear. The palette enables them to personalized Pins and videos they see. By combining the latest in machine learning and inclusive product development, we’re able to directly respond to Pinner feedback and build a more useful product. Last year, nearly 60% of the top 100 search terms for skin-related searches involved a tone, such as dark skin, pale skin, and olive skin, which showed us women of all skin types wanted a way to customize their searches. Keep an eye out for a deeper look at the design process behind the product. Acknowledgements: Emma Herold, Lulu Cheng, Long Cheng, Yixue Li, Larkin Brown, Candice Morgan, Xixia Wang, and Laksh Bhasin.

How we increased engagement using automatic personalized copy testing

Think about the last time you visited a website. Was there a word that helped draw you in? Now think about how that might be different if you spoke a different language, were a different age or grew up in a different part of…

How Pinterest Fights Spam Using Machine Learning

Hundreds of millions of people regularly visit Pinterest to visually discover inspiring ideas among billions of Pins. Inspiration is a high bar and we must be vigilant in ensuring that Pinners don’t see spam, harmful content or misinformation. To enforce our…

Administrar videos en Android

La función de video se lanzó en la aplicación de Pinterest para Android en 2016 a fin de ofrecer una experiencia de video completamente integrada en la aplicación. Esto incluía la capacidad de admitir varios videos por pantalla…

Using graph algorithms to optimize Kafka operations, Part 1

Pinterest uses Kafka across the board for data movement. The Logging Platform team alone manages over 3,000 Kafka brokers transporting trillions of messages per day to help bring more than 320 million monthly active Pinners the inspiration to create a life they love. …

Upgrading Pinterest operational metrics

Recently, Pinterest hit a major milestone: 300 million monthly active users around the world. To reliably serve this user base with our large content corpus, Pinterest’s engineering team maintains thousands of services all working together in tight…

Bottoms-Up: How the Pinterest growth team decentralizes team structure

On the growth team at Pinterest, we describe our structure as “bottoms-up”, meaning ideas and responsibilities flow throughout the team in a way that provides a lot of autonomy to work on the projects each person wants to tackle, across a variety of roles. The…

Understanding Pins through keyword extraction

Pinterest is well known for its visual discovery engine, but much of our content is also accompanied by text. As a result, it’s important for us to be able to understand text to ensure we recommend relevant ideas to Pinners. In this blog post…

La evolución de la búsqueda en Pinterest

This blog article was originally posted in English. To read the English version click here. Cuando Pinterest se lanzó por primera vez, ofrecía una nueva forma de recopilar y organizar ideas de toda la web. Sin embargo, lo que comenzó como un lugar…

How ads indexing works at Pinterest

Introduction Ads indexing is a data processing pipeline that builds servable ad documents for the ads delivering stack at Pinterest, including ads targeting, retrieval, ranking and auction. The pipeline converts ad campaigns in the raw format to the servable format via a heavy computational…

Seven best practices for inclusive product design

At Pinterest, our mission is to help you discover and do what you love. We’re building a product for everyone, because the best Pinterest is inclusive and easily usable for people with all levels of abilities. That’s why today we’re sharing our…

Building a Label-Based Enforcement Pipeline for Trust & Safety

As Pinterest grows with increasing numbers of users and businesses, providing a safe and trustworthy experience is one of our top priorities. Every day the platform serves billions of Pins and boards to inspire Pinners. With so many Pins and activity, It can…

Three-day no-meeting schedule for engineers

About 100 days ago, our product engineering team began experimenting with a three-day no-meeting schedule for individual contributors on our teams. It’s not a big revelation that software development requires long stretches of uninterrupted time to focus. As Pinterest has grown…

Empowering Pinterest data scientists and machine learning engineers with PySpark

Data scientists and machine learning engineers at Pinterest found themselves hitting major challenges with existing tools. Hive and Presto were readily accessible tools for large scale data transformations, but complex logic…

API Profiling at Pinterest

When I walked into Pinterest on the first day of my internship and learned I’d be focusing on profiling the API Gateway service — the core backend service of the Pinterest product — my only thought was “What is profiling?”. Profiling is often shoved aside…

Using Kafka to throttle QPS on MySQL shards in bulk write APIs

At Pinterest, backend core services are in charge of various operations on pins, boards, and users from both Pinners and internal services. While Pinners’ operations are identified as online traffic because of real-time response, internal traffic is identified as offline because processing is…

Building a universal search system for Pinterest

On Pinterest, the best answer goes beyond text, but can even go beyond an image too. When you’re looking for eye makeup ideas for example, a video personalized to your skin tone range teaching you how to create a certain look is likely…

Building Expanded Targeting for Pinterest Ads

With more than 300 million people coming to Pinterest each month, Pinterest offers unique opportunities for advertisers to get their products in front of people with commercial intent. Similar to other platforms, Pinterest offers a variety of advertising targeting products¹. Advertisers can…

How Pinterest Supercharged its Growth Team With Experiment Idea Review

Growth teams need to be organized bottom-up to scale well The Pinterest Growth team has over 100 members, and we’ve run thousands of experiments over the years. It’s difficult to run that many experiments and still maintain a high success rate over time. We’ve found the traditional growth team model of team leads…

Hybrid Search: Building a textual and visual discovery experience at Pinterest

As a visual discovery engine, Pinterest helps you discover ideas even when you don’t know what you’re looking for, or have the words to describe it. Using a mix of technology (including visual search) and community input (thanks to the 175B+ Pins…

How to Review Code as a Junior Developer

“Just ask questions.” That was the piece of advice that completely changed my perspective on code reviews. I first started as a Software Engineer at Pinterest on the Shopping Partner Experience team right out of college. I focused on my personal learning by reading documentation…

Pinterest + ktlint = ❤

It’s been nearly a year since Pinterest’s Android codebase became Kotlin-first, and about two years since we adopted ktlint for Kotlin linting and formatting. Today, we’re sharing that Pinterest has officially taken ownership over the project. Initially, we chose ktlint because of its…

Developing fast & reliable iOS builds at Pinterest (Part one)

At Pinterest we’re focused on helping people discover inspiring ideas, from dinner recipes to try, home and style products to buy, to places to travel. Building the best products for mobile is a critical part of that, with 80% of all Pinners…

How we reduced Pinterest’s iOS app size by 30+% / 50MB

We all know app size (download size[1] and local install size[2]) matters, and there is a correlation between app size and customer engagement. Many times, people make decisions about using software based on size, and even pay for bandwidth by the megabyte. Not…

Real-time User Signal Serving for Feature Engineering

More than 320 million unique visitors come to Pinterest every month to discover inspiring content, which also gives advertisers a unique opportunity to get their products in front of people with commercial intent. Curation…