Implementing the Netflix Media Database

Delta: A Data Synchronization and Enrichment Platform

Andreas Andreakis, Falguni Jhaveri, Ioannis Papapanagiotou, Mark Cho, Poorna Reddy, Tongliang Liu Overview It is a commonly observed pattern for applications to utilize multiple datastores where each is used to serve a specific need such as storing the canonical form of data (MySQL etc.), providing advanced search capabilities (ElasticSearch etc.), caching…

Engineering a Studio Quality Experience With High-Quality Audio at Netflix

Remember the epic opening sequence of Stranger Things 2? The thrill of that car chase through Pittsburgh not only introduced a whole new set of mysteries, but it returned…

Analytics at Netflix: Who we are and what we do

by Molly Jackman & Meghana Reddy Explained: Season 1 (Photo Credit: Netflix) Across nearly every industry, there is recognition that data analytics is key to driving informed business decision-making. But there is far less agreement on what that term “data analytics” actually means — or what to call the people responsible for the work. Even within…

Modernizing the Web Playback UI

Since 2013, the user experience of playing videos on the Netflix website has changed very little. During this period, teams at Netflix have rolled out amazing video playback features, but the visual design and user controls of the playback UI have remained the same. The visual design and user controls…

HDMI — Scaling Netflix Certification

At Netflix, we take the task of preserving the creative vision of our content all the way to a subscriber TV screen very seriously. This significantly increases the scope of our application integration and certification processes for streaming devices like set-top-boxes (STBs) and…

Improving Experimentation Efficiency at Netflix with Meta Analysis and Optimal Stopping

From living rooms in Bogota, to morning commutes in Tokyo, to beaches in Los Angeles and dorms in Berlin, Netflix strives to bring joy to over 139 million members around the globe and connect people with stories they’ll love. Every bit of the customer…

Netflix Now Streaming AV1 on Android

Today we are excited to announce that Netflix has started streaming AV1 to our Android mobile app. AV1 is a high performance, royalty-free video codec that provides 20% improved compression efficiency over our VP9† encodes. AV1 is made…

Hyper Scale VPC Flow Logs enrichment to provide Network Insight

The Cloud Network Infrastructure that Netflix utilizes today is a large distributed ecosystem that consists of specialized functional tiers and services such as DirectConnect, VPC Peering, Transit Gateways, NAT Gateways, etc. While we strive to keep the ecosystem simple, the inherent nature of leveraging…

Growth Engineering at Netflix — Automated Imagery Generation

Background There’s a good chance you’ve probably visited the Netflix homepage. In the Growth Engineering team, we refer to this as the top of the signup funnel. For more background on the signup funnel and Growth Engineering’s role in the signup funnel, please read our initial post on…

Mythbusting the Analytics Journey

by Alex Diamond This Q&A aims to mythbust some common misconceptions about succeeding in analytics at a big tech company. This isn’t your typical recruiting story. I wasn’t actively looking for a new job and Netflix was the only place I applied. I didn’t know anyone who worked there and just submitted my resume through the Jobs page 🤷🏼‍♀️ . I wasn’t even entirely sure what…

Detecting Performance Anomalies in External Firmware Deployments

Netflix has over 139M members streaming on more than half a billion devices spanning over 1,700 different types of devices from hundreds of brands. This diverse device ecosystem results in a high dimensionality feature space, often with sparse data, and can make identifying device performance issues challenging…

Quasi Experimentation at Netflix

Experimentation informs much of our decision making at Netflix. We design, analyze, and execute experiments with rigor so that we have confidence that the changes we’re making are the right ones for our members and our business. We have many years of experience running…

Making our Android Studio Apps Reactive with UI Components & Redux

Recently Netflix has started building mobile apps to bring technology and innovation to our Studio Physical Productions, the portion of the business responsible for producing our TV shows and movies. Our very first mobile app is called Prodicle and was…

Engineering to Improve Marketing Effectiveness (Part 2) — Scaling Ad Creation and Management

In the first part of this series of blogs, we described our philosophy, motivations, and approach to blending ad technology into our marketing. In addition, we laid out some of the engineering undertakings to solve creative development and localization at scale. In this Part-2…

Design Principles for Mathematical Engineering in Experimentation Platform at Netflix

At Netflix, we have data scientists coming from many backgrounds such as neuroscience, statistics and biostatistics, economics, and physics; each of these backgrounds has a meaningful contribution to how experiments should be analyzed. To unlock these innovations we…

MezzFS — Mounting object storage in Netflix’s media processing platform

MezzFS (short for “Mezzanine File System”) is a tool we’ve developed at Netflix that mounts cloud objects as local files via FUSE. It’s used extensively in our media processing platform, which includes services like Archer and runs features like…

Open-Sourcing Metaflow, a Human-Centric Framework for Data Science

tl;dr Metaflow is now open-source! Get started at metaflow.org. Netflix applies data science to hundreds of use cases across the company, including optimizing content delivery and video encoding. Data scientists at Netflix relish our culture that…

ConsoleMe: A Central Control Plane for AWS Permissions and Access

By Curtis Castrapel, Patrick Sanders, and Hee Won Kim At AWS re:Invent 2020, we open sourced two new tools for managing multi-account AWS permissions and access. We’re very excited to bring you ConsoleMe (pronounced: kuhn-soul-mee), and its CLI utility, Weep…

Open-Sourcing riskquant, a library for quantifying risk

Bringing Rich Experiences to Memory-constrained TV Devices

Netflix has over 148M paid members streaming on more than half a billion devices spanning over 1,900 different types. In the TV space alone, there are hundreds of device types that run the Netflix app. We need to support the same rich Netflix…

Introducing Netflix Timed Text Authoring Lineage

By: Bhanu Srikanth, Andy Swan, Casey Wilms, Patrick Pearson The Art of Dubbing and Subtitling Dubbing and subtitling are inherently creative processes. At Netflix, we strive to make shows as joyful to watch in every language as in the original language, whether a member watches with original or dubbed audio, closed captions…

My (Seemingly) Random Walk to Netflix

By Sean Barnes, Studio Production Data Science & Engineering I am going to tell you a story about a person that works for Netflix. That person grew up dreaming of working in the entertainment industry. They attended the University of Southern California, double majored in data science and television &…

Predictive CPU isolation of containers at Netflix

Noisy Neighbors We’ve all had noisy neighbors at one point in our life. Whether it’s at a cafe or through a wall of an apartment, it is always disruptive. The need for good manners in shared spaces turns out to be important not just for people, but for your Docker containers too. …

Trace Event, Chrome and More Profile Formats on FlameScope

Less than a year ago, FlameScope was released as a proof of concept for a new profile visualization. Since then, it helped us, and many other users, to easily find and fix performance issues, and allowed us to see patterns that we had never noticed before in our profiles. As…