Optimized shot-based encodes for 4K: Now streaming!

Netflix has an ever-expanding collection of titles which customers can enjoy in 4K resolution with a suitable device and subscription plan. Netflix creates premium bitstreams for those titles in addition to the catalog-wide 8-bit stream profiles¹. Premium features comprise a…

Engineering to Improve Marketing Effectiveness (Part 3) — Scaling Paid Media campaigns

Engineering a Studio Quality Experience With High-Quality Audio at Netflix

Remember the epic opening sequence of Stranger Things 2? The thrill of that car chase through Pittsburgh not only introduced a whole new set of mysteries, but it returned…

The End of Video Coding?

In the IEEE Signal Processing Magazine issue November 2006 article “Future of Video Coding and Transmission” Prof. Edward Delp started by asking the panelists “Is video coding dead? Some feel that, with the higher coding efficiency of the H.264/MPEG-4 . . . perhaps there is not much more to do…

Applying Netflix DevOps Patterns to Windows

By Justin Phelps and Manuel Correa Customizing Windows images at Netflix was a manual, error-prone, and time consuming process. In this blog post, we describe how we improved the methodology, which technologies we leveraged, and how this has improved service deployment and consistency. Artisan Crafted Images In the Netflix…

Exploring Data @ Netflix

Supporting a rapidly growing base of engineers of varied backgrounds using different data stores can be challenging in any organization. Netflix’s internal teams strive to provide leverage by investing in easy-to-use tooling that streamlines the user experience and incorporates best practices. …

Seamlessly Swapping the API backend of the Netflix Android app

by Rohan Dhruva, Ed Ballot As Android developers, we usually have the luxury of treating our backends as magic boxes running in the cloud, faithfully returning us JSON. At Netflix, we have adopted the Backend for Frontend (BFF) pattern: instead of having one general purpose “backend API”, we have one…

Full Cycle Developers at Netflix

Detecting Performance Anomalies in External Firmware Deployments

Netflix has over 139M members streaming on more than half a billion devices spanning over 1,700 different types of devices from hundreds of brands. This diverse device ecosystem results in a high dimensionality feature space, often with sparse data, and can make identifying device performance issues challenging…

Open-Sourcing Metaflow, a Human-Centric Framework for Data Science

tl;dr Metaflow is now open-source! Get started at metaflow.org. Netflix applies data science to hundreds of use cases across the company, including optimizing content delivery and video encoding. Data scientists at Netflix relish our culture that…

Evolving Container Security With Linux User Namespaces

As previously discussed on the Netflix Tech Blog, Titus is the Netflix container orchestration system. It runs a wide variety of workloads from various parts of the company — everything…

SVT-AV1: an open-source AV1 encoder and decoder

SVT-AV1 is an open-source AV1 codec implementation hosted on GitHub https://github.com/OpenVisualCloud/SVT-AV1/ under a BSD + patent license. As mentioned in our earlier blog post, Intel and Netflix have been collaborating on the SVT-AV1 encoder and decoder framework since August 2018. The teams have been working closely on SVT-AV1 development, discussing…

Netflix Hack Day — November 2019

Hack Day at Netflix is an opportunity to build and show off a feature, tool, or quirky app. The goal is simple: experiment with new ideas/technologies, engage with colleagues across different disciplines, and have fun! We know even the silliest idea…

How Netflix uses eBPF flow logs at scale for network insight

Netflix has developed a network observability sidecar called Flow Exporter that uses eBPF tracepoints to capture TCP flows at near real time. At much less than 1% of CPU and memory on the instance, this highly performant sidecar provides…

Growth Engineering at Netflix — Automated Imagery Generation

Background There’s a good chance you’ve probably visited the Netflix homepage. In the Growth Engineering team, we refer to this as the top of the signup funnel. For more background on the signup funnel and Growth Engineering’s role in the signup funnel, please read our initial post on…

Beyond REST

by Dane Avilla The entertainment industry has struggled with COVID-19 restrictions impacting productions around the globe. Since early 2020, Netflix has been iteratively developing systems to provide internal stakeholders and business leaders with up-to-date tools and dashboards with the latest information on the pandemic. These software solutions allow executive leadership…

Open Sourcing Zuul 2

Auto Scaling Production Services on Titus

Over the past three years, Netflix has been investing in container technology. A large part of this investment has been around Titus, Netflix’s container management platform that was open sourced in April of 2018. Titus schedules application containers…

Multi-Cloud Continuous Delivery with Spinnaker report now available.

We’re pleased to announce the release of our O’Reilly report, Continuous Delivery with Spinnaker. The report is available to download for free on the Spinnaker website. ( Pdf | Epub | Mobi ) About The Report At…

Scaling Revenue & Growth Tooling

This post shares how the Revenue & Growth Tools (RGT) team approaches creating full-stack tools for the teams that are the financial backbone of Netflix. Our primary partners are the teams of Revenue and Growth Engineering (RGE): Growth, Membership, Billing, Payments…

Optimizing the Aural Experience on Android Devices with xHE-AAC

Introduction At Netflix, we are passionate about delivering great audio to our members. We began streaming 5.1 channel surround sound in 2010, Dolby Atmos in 2017, and adaptive bitrate audio in 2019. Continuing in this tradition, we are proud to announce that Netflix now streams…

Re-Architecting the Video Gatekeeper

This is the story about how the Content Setup Engineering team used Hollow, a Netflix OSS technology, to re-architect and simplify an essential component in our content pipeline — delivering a large amount of business value in the process. The Context Each movie and show on the Netflix service is carefully curated…

Netflix Studio Engineering Overview

Netflix is revolutionizing the way a modern studio operates. Our mission in Studio Engineering is to build a unified, global, and digital studio that powers the effective production of amazing content. Studio Engineering at Netflix …

Optimizing data warehouse storage

Background At Netflix, our current data warehouse contains hundreds of Petabytes of data stored in AWS S3, and each day we ingest and create additional Petabytes. At this scale, we can gain a significant amount of performance and cost benefits by optimizing the storage layout (records, objects, partitions)…

Design Principles for Mathematical Engineering in Experimentation Platform at Netflix

At Netflix, we have data scientists coming from many backgrounds such as neuroscience, statistics and biostatistics, economics, and physics; each of these backgrounds has a meaningful contribution to how experiments should be analyzed. To unlock these innovations we…