Introducing SVT-AV1: a scalable open-source AV1 framework

Netflix Headquarters, Winchester Circle. Netflix headquarters circa 2014. It’s a nice building with good architecture! This was the primary home of Netflix for a number of years during the company’s growth, but at some point Netflix had outgrown its home and needed more space. One approach to solve this problem would have been to…

Engineering to Improve Marketing Effectiveness (Part 2) — Scaling Ad Creation and Management

In the first part of this series of blogs, we described our philosophy, motivations, and approach to blending ad technology into our marketing. In addition, we laid out some of the engineering undertakings to solve creative development and localization at scale. In this Part-2…

Production Media Management: Transforming Media Workflows by leveraging the Cloud

In this post, we will share a behind-the-scenes look at how Netflix delivers technology and infrastructure to help production…

Packaging award-winning shows with award-winning technology

Introduction In previous blog posts, our colleagues at Netflix have explained how 4K video streams are optimized, how even legacy video streams are improved and more recently how new audio codecs can provide better aural experiences to our members. In all these cases, prior to being delivered through…

Netflix at Spark+AI Summit 2018

A glimpse at Spark usage for Netflix Recommendations Apache Spark has been an immensely popular big data platform for distributed computing. Netflix has been using Spark extensively for various batch and stream-processed workloads. A substantial list of use cases for Spark computation come from the various applications in the domain of content recommendations and personalization…

Netflix Studio Hack Day — May 2019

Hack Days are a big deal at Netflix. They’re a chance to bring together employees from all our different disciplines to explore new ideas and experiment with emerging technologies. For the most recent hack day, we channeled our creative energy towards…

Computational Causal Inference at Netflix

Every Netflix data scientist, whether their background is from biology, psychology, physics, economics, math, statistics, or biostatistics, has made meaningful contributions to the way Netflix analyzes causal effects. Scientists from these fields have made many advancements in causal effects research in the past few decades, spanning…

Detecting Performance Anomalies in External Firmware Deployments

Netflix has over 139M members streaming on more than half a billion devices spanning over 1,700 different types of devices from hundreds of brands. This diverse device ecosystem results in a high dimensionality feature space, often with sparse data, and can make identifying device performance issues challenging…

Making our Android Studio Apps Reactive with UI Components & Redux

Recently Netflix has started building mobile apps to bring technology and innovation to our Studio Physical Productions, the portion of the business responsible for producing our TV shows and movies. Our very first mobile app is called Prodicle and was…

Analytics at Netflix: Who we are and what we do

by Molly Jackman & Meghana Reddy Explained: Season 1 (Photo Credit: Netflix) Across nearly every industry, there is recognition that data analytics is key to driving informed business decision-making. But there is far less agreement on what that term “data analytics” actually means — or what to call the people responsible for the work. Even within…

Optimizing the Aural Experience on Android Devices with xHE-AAC

Introduction At Netflix, we are passionate about delivering great audio to our members. We began streaming 5.1 channel surround sound in 2010, Dolby Atmos in 2017, and adaptive bitrate audio in 2019. Continuing in this tradition, we are proud to announce that Netflix now streams…

Predictive CPU isolation of containers at Netflix

Noisy Neighbors We’ve all had noisy neighbors at one point in our life. Whether it’s at a cafe or through a wall of an apartment, it is always disruptive. The need for good manners in shared spaces turns out to be important not just for people, but for your Docker containers too. …

Bringing Rich Experiences to Memory-constrained TV Devices

Netflix has over 148M paid members streaming on more than half a billion devices spanning over 1,900 different types. In the TV space alone, there are hundreds of device types that run the Netflix app. We need to support the same rich Netflix…

The End of Video Coding?

In the IEEE Signal Processing Magazine issue November 2006 article “Future of Video Coding and Transmission” Prof. Edward Delp started by asking the panelists “Is video coding dead? Some feel that, with the higher coding efficiency of the H.264/MPEG-4 . . . perhaps there is not much more to do…

HDMI — Scaling Netflix Certification

At Netflix, we take the task of preserving the creative vision of our content all the way to a subscriber TV screen very seriously. This significantly increases the scope of our application integration and certification processes for streaming devices like set-top-boxes (STBs) and…

Netflixにおける日本語字幕の導入

Netflixでは、2015年9月の日本における配信サービス開始時から日本語字幕を提供して …

Empowering the Visual Effects Community with the NetFX Platform

At Netflix, we want to entertain our global membership with series and films from around the world. In line with that, we’re excited to announce NetFX, a cloud-based platform that will make it easier for…

Open-Sourcing Metaflow, a Human-Centric Framework for Data Science

tl;dr Metaflow is now open-source! Get started at metaflow.org. Netflix applies data science to hundreds of use cases across the company, including optimizing content delivery and video encoding. Data scientists at Netflix relish our culture that…

Netflix at AWS re:Invent 2019

AWS re:Invent is a couple weeks away and our engineers & leaders are thrilled to be in attendance yet again this year! Please stop by our “Living Room” for an opportunity to connect or reconnect with Netflixers. We’ve compiled our speaking events below so you know…

Exploring Data @ Netflix

Supporting a rapidly growing base of engineers of varied backgrounds using different data stores can be challenging in any organization. Netflix’s internal teams strive to provide leverage by investing in easy-to-use tooling that streamlines the user experience and incorporates best practices. …

Pseudo Localization @ Netflix

In the past 8 years Netflix has transformed from an English-only product, to now supporting 26 languages and growing. As we add language support for our members residing in 190 different countries, scaling globalization at Netflix has never been more important. Along the way we’ve built out…

GraphQL Search Indexing

Almost a year ago we described our learnings from adopting GraphQL on the Netflix Marketing Tech team. We have a lot more to share since then! There are plenty of existing resources describing how to express a search query in GraphQL and paginate…

Enhancing the Netflix UI Experience with HDR

Some of you have probably heard about HDR, or High Dynamic Range, which can produce a higher level of brightness, a wider range of colors, and an increased level of detail and accuracy that empowers visual storytellers to deliver more impactful experiences for…

Introducing Dispatch

Netflix is pleased to announce the open-source release of our crisis management orchestration framework: Dispatch! Okay, but what is Dispatch? Put simply, Dispatch is: All of the ad-hoc things you’re doing to manage incidents today, done for you, and a bunch of other things you should’ve been doing, but have not had the time! Dispatch helps us effectively…

Achieving observability in async workflows

Managing and operating asynchronous workflows can be difficult without the proper tools and architecture that puts observability, debugging, and tracing at the forefront. Imagine getting paged outside normal work hours — users are having trouble with the application you’re responsible for…