The End of Video Coding?

In the IEEE Signal Processing Magazine issue November 2006 article “Future of Video Coding and Transmission” Prof. Edward Delp started by asking the panelists “Is video coding dead? Some feel that, with the higher coding efficiency of the H.264/MPEG-4 . . . perhaps there is not much more to do…

Introducing SVT-AV1: a scalable open-source AV1 framework

Netflix Headquarters, Winchester Circle. Netflix headquarters circa 2014. It’s a nice building with good architecture! This was the primary home of Netflix for a number of years during the company’s growth, but at some point Netflix had outgrown its home and needed more space. One approach to solve this problem would have been to…

Predictive CPU isolation of containers at Netflix

Noisy Neighbors We’ve all had noisy neighbors at one point in our life. Whether it’s at a cafe or through a wall of an apartment, it is always disruptive. The need for good manners in shared spaces turns out to be important not just for people, but for your Docker containers too. …

Building a Rule-Based Platform to Manage Netflix Membership SKUs at Scale

At Netflix, we aspire to entertain the world. From mailing DVDs in the US to a global streaming service with over 200 million subscribers across 190 countries, we have come a long way. For the longest time, Netflix had three plans (basic/standard/premium)…

Enhancing the Netflix UI Experience with HDR

Some of you have probably heard about HDR, or High Dynamic Range, which can produce a higher level of brightness, a wider range of colors, and an increased level of detail and accuracy that empowers visual storytellers to deliver more impactful experiences for…

How Our Paths Brought Us to Data and Netflix

by Julie Beckley & Chris Pham This Q&A provides insights into the diverse set of skills, projects, and culture within Data Science and Engineering (DSE) at Netflix through the eyes of two team members: Chris Pham and Julie Beckley. Photo from a team curling offsite — There’s us to the right! [Chris] Julie and I joined the Streaming DSE team at Netflix…

Netflix at MIT CODE 2020

In November, Netflix was a proud sponsor of the 2020 Conference on Digital Experimentation (CODE), hosted by the MIT Initiative on the Digital Economy. As well as providing sponsorship, Netflix data scientists were active participants, with three contributions. Eskil Forsell and colleagues presented a poster describing Success stories…

Engineering to Improve Marketing Effectiveness (Part 3) — Scaling Paid Media campaigns

GraphQL Search Indexing

Almost a year ago we described our learnings from adopting GraphQL on the Netflix Marketing Tech team. We have a lot more to share since then! There are plenty of existing resources describing how to express a search query in GraphQL and paginate…

DBLog: A Generic Change-Data-Capture Framework

Overview Change-Data-Capture (CDC) allows capturing committed changes from a database in real-time and propagating those changes to downstream consumers [1][2]. CDC is becoming increasingly popular for use cases that require keeping multiple heterogeneous datastores in sync (like MySQL and ElasticSearch) and addresses challenges that exist with traditional…

Introducing Netflix Timed Text Authoring Lineage

By: Bhanu Srikanth, Andy Swan, Casey Wilms, Patrick Pearson The Art of Dubbing and Subtitling Dubbing and subtitling are inherently creative processes. At Netflix, we strive to make shows as joyful to watch in every language as in the original language, whether a member watches with original or dubbed audio, closed captions…

Introducing Dispatch

Netflix is pleased to announce the open-source release of our crisis management orchestration framework: Dispatch! Okay, but what is Dispatch? Put simply, Dispatch is: All of the ad-hoc things you’re doing to manage incidents today, done for you, and a bunch of other things you should’ve been doing, but have not had the time! Dispatch helps us effectively…

Netflix Studio Engineering Overview

Netflix is revolutionizing the way a modern studio operates. Our mission in Studio Engineering is to build a unified, global, and digital studio that powers the effective production of amazing content. Studio Engineering at Netflix …

Essential Suite — Artwork Producer Assistant

Introduction Netflix continues to invest in content for a global audience with a diverse range of unique tastes and interests. Correspondingly, the member experience must also evolve to connect this global audience to the content that most appeals to each of them. Images that represent…

Improving our video encodes for legacy devices

Netflix has been one of the pioneers of streaming video-on-demand content — we announced our intention to stream video over 13 years ago, in January 2007 — and have only increased both our device and content reach since then…

Computational Causal Inference at Netflix

Every Netflix data scientist, whether their background is from biology, psychology, physics, economics, math, statistics, or biostatistics, has made meaningful contributions to the way Netflix analyzes causal effects. Scientists from these fields have made many advancements in causal effects research in the past few decades, spanning…

Lessons from Building Observability Tools at Netflix

Improving Experimentation Efficiency at Netflix with Meta Analysis and Optimal Stopping

From living rooms in Bogota, to morning commutes in Tokyo, to beaches in Los Angeles and dorms in Berlin, Netflix strives to bring joy to over 139 million members around the globe and connect people with stories they’ll love. Every bit of the customer…

Android Rx onError Guidelines

“Creating a good API is hard.” — anyone who has created an API used by others As with any API, wrapping your data stream in a Rx observable requires consideration for reasonable error handling and intuitive behavior. The following guidelines are intended to help developers create consistent…

Byte Down: Making Netflix’s Data Infrastructure Cost-Effective

Background on data efficiency At Netflix, we invest heavily in our data infrastructure which is composed of dozens of data platforms, hundreds of data producers and consumers, and petabytes of data. At many other organizations, an effective way to manage data infrastructure costs is to…

MezzFS — Mounting object storage in Netflix’s media processing platform

MezzFS (short for “Mezzanine File System”) is a tool we’ve developed at Netflix that mounts cloud objects as local files via FUSE. It’s used extensively in our media processing platform, which includes services like Archer and runs features like…

Edgar: Solving Mysteries Faster with Observability

by Elizabeth Carretto Our Team — Kevin Lew, Maulik Pandey, Narayanan Arunachalam, Dustin Haffner, Andrei Ushakov, Seth Katz, Greg Burrell, Ram Vaithilingam, Mike Smith and Elizabeth Carretto Everyone loves Unsolved Mysteries. There’s always someone who seems like the surefire culprit. There’s a clear motive, the perfect opportunity, and an…

Analytics at Netflix: Who we are and what we do

by Molly Jackman & Meghana Reddy Explained: Season 1 (Photo Credit: Netflix) Across nearly every industry, there is recognition that data analytics is key to driving informed business decision-making. But there is far less agreement on what that term “data analytics” actually means — or what to call the people responsible for the work. Even within…

Key Challenges with Quasi Experiments at Netflix

At Netflix, when we can’t run A/B experiments we run quasi experiments! We run quasi experiments with various objectives such as non-member experiments focusing on acquisition, member experiments focusing on member engagement, or video streaming experiments focusing on content delivery. Consolidating on one methodology…

Delta: A Data Synchronization and Enrichment Platform

Andreas Andreakis, Falguni Jhaveri, Ioannis Papapanagiotou, Mark Cho, Poorna Reddy, Tongliang Liu Overview It is a commonly observed pattern for applications to utilize multiple datastores where each is used to serve a specific need such as storing the canonical form of data (MySQL etc.), providing advanced search capabilities (ElasticSearch etc.), caching…