Our learnings from adopting GraphQL

by Artem Shtatnov and Ravi Srinivas Ranganathan In an earlier blog post, we provided a high-level overview of some of the applications in the Marketing Technology team that we build to enable scale and intelligence in driving our global advertising, which reaches users on sites like The New York Times…

Optimizing the Aural Experience on Android Devices with xHE-AAC

Introduction At Netflix, we are passionate about delivering great audio to our members. We began streaming 5.1 channel surround sound in 2010, Dolby Atmos in 2017, and adaptive bitrate audio in 2019. Continuing in this tradition, we are proud to announce that Netflix now streams…

Mythbusting the Analytics Journey

by Alex Diamond This Q&A aims to mythbust some common misconceptions about succeeding in analytics at a big tech company. This isn’t your typical recruiting story. I wasn’t actively looking for a new job and Netflix was the only place I applied. I didn’t know anyone who worked there and just submitted my resume through the Jobs page 🤷🏼‍♀️ . I wasn’t even entirely sure what…

Bringing 4K and HDR to Anime at Netflix with Sol Levante

Some might dismiss them as simple cartoons, but anime’s diverse and fantastical stories, vibrant style, and delicate lines are an art form that has evolved and grown in popularity, variety and sophistication over the last fifty years. From its likely roots in colorful painted…

Byte Down: Making Netflix’s Data Infrastructure Cost-Effective

Background on data efficiency At Netflix, we invest heavily in our data infrastructure which is composed of dozens of data platforms, hundreds of data producers and consumers, and petabytes of data. At many other organizations, an effective way to manage data infrastructure costs is to…

Engineering to Improve Marketing Effectiveness (Part 2) — Scaling Ad Creation and Management

In the first part of this series of blogs, we described our philosophy, motivations, and approach to blending ad technology into our marketing. In addition, we laid out some of the engineering undertakings to solve creative development and localization at scale. In this Part-2…

Netflix OSS and Spring Boot — Coming Full Circle

In 2007, Netflix started on a long road towards fully operating in the cloud. Much of Netflix’s backend and mid-tier applications are built using Java, and as part of this effort Netflix engineering built several cloud infrastructure libraries and systems — Ribbon for load balancing, Eureka for service discovery, and…

Design Principles for Mathematical Engineering in Experimentation Platform at Netflix

At Netflix, we have data scientists coming from many backgrounds such as neuroscience, statistics and biostatistics, economics, and physics; each of these backgrounds has a meaningful contribution to how experiments should be analyzed. To unlock these innovations we…

Data Engineers of Netflix — Interview with Dhevi Rajendran

This post is part of our “Data Engineers of Netflix” interview series, where our very own data engineers talk about their journeys to Data Engineering @ Netflix. Dhevi Rajendran is a Data Engineer on the Growth Data Science and Engineering team. Dhevi joined Netflix in July 2020 and is one…

Delta: A Data Synchronization and Enrichment Platform

Andreas Andreakis, Falguni Jhaveri, Ioannis Papapanagiotou, Mark Cho, Poorna Reddy, Tongliang Liu Overview It is a commonly observed pattern for applications to utilize multiple datastores where each is used to serve a specific need such as storing the canonical form of data (MySQL etc.), providing advanced search capabilities (ElasticSearch etc.), caching…

Production Media Management: Transforming Media Workflows by leveraging the Cloud

In this post, we will share a behind-the-scenes look at how Netflix delivers technology and infrastructure to help production…

Metacat: Making Big Data Discoverable and Meaningful at Netflix

Most large companies have numerous data sources with different data formats and large data volumes. These data stores are accessed and analyzed by many people throughout the enterprise. At Netflix, our data warehouse consists of a large number of data sets stored in Amazon S3…

Re-Architecting the Video Gatekeeper

This is the story about how the Content Setup Engineering team used Hollow, a Netflix OSS technology, to re-architect and simplify an essential component in our content pipeline — delivering a large amount of business value in the process. The Context Each movie and show on the Netflix service is carefully curated…

Announcing the Netflix Post Technology Alliance

You’re working on the next great show or film that will deliver to Netflix. You know Netflix has a high quality bar for its content and you want the delivery to go smoothly. Do you know if the tools you have invested in can…

Open Sourcing Mantis: A Platform For Building Cost-Effective, Realtime, Operations-Focused…

Today we’re excited to announce that we’re open sourcing Mantis, a platform that helps Netflix engineers better understand the behavior of their applications to ensure the highest quality experience for our members. We…

Telltale: Netflix Application Monitoring Simplified

Our Telltale Vision An alert fires and you get paged in the middle of the night. A metric crossed a threshold. You’re half awake and wondering, “Is there really a problem or is this just an alert…

Netflix SIRT releases Diffy: A Differencing Engine for Digital Forensics in the Cloud

Can you spot the difference? Hint: it’s not the bow tie. The Netflix Security Intelligence and Response Team (SIRT) announces the release of Diffy under an Apache 2.0 license. Diffy is a triage tool to help digital forensics and incident response (DFIR) teams quickly identify compromised hosts on which to…

Growth Engineering at Netflix — Automated Imagery Generation

Background There’s a good chance you’ve probably visited the Netflix homepage. In the Growth Engineering team, we refer to this as the top of the signup funnel. For more background on the signup funnel and Growth Engineering’s role in the signup funnel, please read our initial post on…

Data Engineers of Netflix — Interview with Samuel Setegne

This post is part of our “Data Engineers of Netflix” interview series, where our very own data engineers talk about their journeys to Data Engineering @ Netflix. Samuel Setegne is a Senior Software Engineer on the Core Data Science and Engineering team. Samuel and his team build tools and frameworks…

Engineering a Studio Quality Experience With High-Quality Audio at Netflix

Remember the epic opening sequence of Stranger Things 2? The thrill of that car chase through Pittsburgh not only introduced a whole new set of mysteries, but it returned…

Introducing Netflix Timed Text Authoring Lineage

By: Bhanu Srikanth, Andy Swan, Casey Wilms, Patrick Pearson The Art of Dubbing and Subtitling Dubbing and subtitling are inherently creative processes. At Netflix, we strive to make shows as joyful to watch in every language as in the original language, whether a member watches with original or dubbed audio, closed captions…

Optimized shot-based encodes for 4K: Now streaming!

Netflix has an ever-expanding collection of titles which customers can enjoy in 4K resolution with a suitable device and subscription plan. Netflix creates premium bitstreams for those titles in addition to the catalog-wide 8-bit stream profiles¹. Premium features comprise a…

SVT-AV1: an open-source AV1 encoder and decoder

SVT-AV1 is an open-source AV1 codec implementation hosted on GitHub https://github.com/OpenVisualCloud/SVT-AV1/ under a BSD + patent license. As mentioned in our earlier blog post, Intel and Netflix have been collaborating on the SVT-AV1 encoder and decoder framework since August 2018. The teams have been working closely on SVT-AV1 development, discussing…

Performance comparison of video coding standards: an adaptive streaming perspective

“This is my advice to people: Learn how to cook, try new recipes, learn from your mistakes, be fearless, and above all have fun” — Julia Child (American chef, author, and television personality) At Netflix, we are continually refining the recipes we use to serve your favorite shows and movies…

How Netflix uses Druid for Real-time Insights to Ensure a High-Quality Experience

Ensuring a consistently great Netflix experience while continuously pushing innovative technology updates is no easy feat. How can we be confident that updates are not harming our users? And that we’re actually making measurable improvements when we intend to? Using real-time logs from playback devices as a…