Bringing 4K and HDR to Anime at Netflix with Sol Levante

Some might dismiss them as simple cartoons, but anime’s diverse and fantastical stories, vibrant style, and delicate lines are an art form that has evolved and grown in popularity, variety and sophistication over the last fifty years. From its likely roots in colorful painted…

Protecting a Story’s Future with History and Science

Kylee’s parents after their wedding in 1978. I — Kylee — have two photos from my parents’ wedding. Just two. This year they celebrated 40 years of marriage, so both photos were shot on film. Both capture a joy and awkwardness that come with young weddings. They’re…

Beyond Interactive: Notebook Innovation at Netflix

Notebooks have rapidly grown in popularity among data scientists to become the de facto standard for quick prototyping and exploratory analysis. At Netflix, we’re pushing the boundaries even further, reimagining what a notebook can be, who can use it, and…

Engineering to Improve Marketing Effectiveness (Part 3) — Scaling Paid Media campaigns

How Netflix uses eBPF flow logs at scale for network insight

Netflix has developed a network observability sidecar called Flow Exporter that uses eBPF tracepoints to capture TCP flows at near real time. At much less than 1% of CPU and memory on the instance, this highly performant sidecar provides…

Streaming Video Experimentation at Netflix: Visualizing Practical and Statistical Significance

Streaming video experimentation at Netflix seeks to optimize the Quality of Experience (QoE for short) of the videos we stream to our 130 million members around the world. To measure QoE, we look at a wide variety of metrics for each playback session, including play delay; the…

A Day in the Life of an Experimentation and Causal Inference Scientist @ Netflix

Source credit: Netflix Within the rapid expansion of data-related roles in the last decade, the title Data Scientist has emerged as an umbrella term for myriad skills and areas of business focus. What does this title mean within a given company, or even within a given industry…

Hyper Scale VPC Flow Logs enrichment to provide Network Insight

The Cloud Network Infrastructure that Netflix utilizes today is a large distributed ecosystem that consists of specialized functional tiers and services such as DirectConnect, VPC Peering, Transit Gateways, NAT Gateways, etc. While we strive to keep the ecosystem simple, the inherent nature of leveraging…

Netflix at the Spinnaker Summit 2018

Since releasing Spinnaker as an open source project in late 2015, the Spinnaker user and contributor community has grown by leaps and bounds. Our strong partnership with Google and other companies has led to a plethora of innovations and features that enable rapid, safe, and reliable delivery…

ML Platform Meetup: Infra for Contextual Bandits and Reinforcement Learning

Infrastructure for Contextual Bandits and Reinforcement Learning — theme of the ML Platform meetup hosted at Netflix, Los Gatos on Sep 12, 2019. Contextual and Multi-armed Bandits enable faster and adaptive alternatives to traditional A/B Testing. They enable rapid learning and better decision-making for product rollouts. Broadly speaking, these approaches…

Key Challenges with Quasi Experiments at Netflix

At Netflix, when we can’t run A/B experiments we run quasi experiments! We run quasi experiments with various objectives such as non-member experiments focusing on acquisition, member experiments focusing on member engagement, or video streaming experiments focusing on content delivery. Consolidating on one methodology…

Edge Authentication and Token-Agnostic Identity Propagation

As most developers can attest, dealing with security protocols and identity tokens, as well as user and device authentication, can be challenging. Imagine having multiple protocols, multiple tokens, 200M+ users…

Improving Experimentation Efficiency at Netflix with Meta Analysis and Optimal Stopping

From living rooms in Bogota, to morning commutes in Tokyo, to beaches in Los Angeles and dorms in Berlin, Netflix strives to bring joy to over 139 million members around the globe and connect people with stories they’ll love. Every bit of the customer…

How Netflix microservices tackle dataset pub-sub

Introduction In a microservice architecture such as Netflix’s, propagating datasets from a single source to multiple downstream destinations can be challenging. These datasets can represent anything from service configuration to the results of a batch job, are often needed in-memory to optimize access and must be updated as…

Engineers Making Movies (AKA Open Source Test Content)

If you’re a die-hard Netflix fan, you may have already stumbled onto the dark and brooding story of a timeless struggle between man and nature, water and fountain, ball and tether known much more plainly as Example Short. In the good old days of…

Remote Workstations for the Discerning Artists

Netflix is poised to become the world’s most prolific producer of visual effects and original animated content. To meet that demand, we need to attract the world’s best artistic talent. Artists like to work at places where they can create groundbreaking entertainment instead of worrying about getting…

Open Sourcing Zuul 2

Python at Netflix

As many of us prepare to go to PyCon, we wanted to share a sampling of how Python is used at Netflix. We use Python through the full content lifecycle, from deciding which content to fund all…

Netflix Cloud Security: Detecting Credential Compromise in AWS

Credential compromise is an important concern for anyone operating in the cloud. The problem becomes more obvious over time, as organizations continue to adopt cloud resources as part of their infrastructure without maintaining an accompanying capability to observe and react to these compromises…

Netflix Hack Day — November 2019

Hack Day at Netflix is an opportunity to build and show off a feature, tool, or quirky app. The goal is simple: experiment with new ideas/technologies, engage with colleagues across different disciplines, and have fun! We know even the silliest idea…

Engineering to Improve Marketing Effectiveness (Part 2) — Scaling Ad Creation and Management

In the first part of this series of blogs, we described our philosophy, motivations, and approach to blending ad technology into our marketing. In addition, we laid out some of the engineering undertakings to solve creative development and localization at scale. In this Part-2…

Open Sourcing the Netflix Domain Graph Service Framework: GraphQL for Spring Boot

Netflix has developed a Domain Graph Service (DGS) framework and it is now open source. The DGS framework simplifies the implementation of GraphQL, both for standalone and federated GraphQL services. Our framework is battle-hardened by our…

Unbundling Data Science Workflows with Metaflow and AWS Step Functions

tl;dr Today, we are releasing a new job scheduler integration with AWS Step Functions. This integration allows the users of Metaflow to schedule their production workflows using a highly available, scalable, maintenance-free service, without…

Telltale: Netflix Application Monitoring Simplified

Our Telltale Vision An alert fires and you get paged in the middle of the night. A metric crossed a threshold. You’re half awake and wondering, “Is there really a problem or is this just an alert…

Optimizing data warehouse storage

Background At Netflix, our current data warehouse contains hundreds of Petabytes of data stored in AWS S3, and each day we ingest and create additional Petabytes. At this scale, we can gain a significant amount of performance and cost benefits by optimizing the storage layout (records, objects, partitions)…