How Grofers Doubled The VIP Pass Purchase Conversion For India’s Biggest Grocery Sale

The GOBD sale. The e-commerce sector in India continues to grow rapidly with major peaks around the holiday period. Sometimes a good ol’ sale will give you a baseline jump faster than any new product initiative on a fixed scale of time. Making the sale big therefore is of paramount importance. At Grofers…

Community Development @ Grofers

Photo taken at a meetup we hosted. This upcoming Saturday(October 27th), we will be hosting meetups themed around Android, Python, and Kubernetes. This will be a great day to come by the office and chat with the people that built Grofers. Be sure to bring your laptop(someplace to put all the stickers.)

Making Grocery Shopping Faster on Web

We released Grofers’ web platform about two months back. This post describes a few performance improvements that we have achieved in recent times. Background To bring about more user engagement and open the most straightforward user acquisition channel, we released our web platform to make it possible for…

Ansible at Grofers (Part 1) — Introduction

About a year ago, we started setting up our infrastructure platform to make daily system operations and infrastructure maintenance easy and enable our developers in a way that they can move faster. This post is part one of a series on how we use Ansible at Grofers…

Managing key-values in Consul using ConsulKV CRD

We have been deploying applications on Kubernetes for over two years. We mostly followed a lift-and-shift approach while migrating to Kubernetes. We looked for everything that Ansible used to do for us and tried to replicate it in Kubernetes. At first, everything seemed to work. But over time we realized…

Application Server Optimization

For the past few weeks, I have been working on improving our system. The improvements involve metrics related to latency. In this article, I am sharing some recipes that I found helpful in my work. This article will be Python-Django specific. I think it should be generally…

Giving the power of data in hands of your data analyst

Over the last 3 years, our data analytics team has grown from one central team of 4 to over 100 members. Our analysts are spread across our data team, business functions and data science teams. So needless to say, as both data and the team grew, our ways of working…

Launch quickly, inspect closely, iterate rapidly

How We Improved Information Security at Grofers

How Continuous Github Code Hacking Keeps Grofers Secure

Security shouldn’t be treated as an after-thought Design by Asif Jamal When it comes to security, we always take it as the utmost priority. We strongly believe that “Security shouldn’t be treated as an after-thought”, it should be brought as close to engineers and as early in SDLC. Aside from the general guidelines put forth in the CIS benchmark for all…

React Native at Grofers: Using React Native components inside native views

Horizontal scrolling widget has been built in…

What we have been shipping at Grofers

In March, COVID-19 changed a lot of things for the world. Grofers has been no exception. Unlike many business and economic scenarios that can be estimated or predicted for, COVID-19 stands as a tough exception. What this means for us is that our larger focus for March has been on…

Iris — Merchant Discovery at Grofers

A, C, and E are the visible merchants Each merchant in our system has the following characteristics: Merchant location Merchant serviceability distance (i.e. places where the merchant delivers) As soon as the user opens the consumer app, the user location gets fired. We consider a list of…

Improving Web Performance with Code Splitting and Resource Hints

Background In our previous post about performance optimization on Grofers.com, we discussed how we split our single large JS bundle…

Credentials leaked in public? Here’s what Grofers implemented to prevent such mishaps!

The biggest…

How DevOps Is Making Managers Redundant And Why That’s a Good Thing

A guide to scaling tech organizations without adding too many people or processes. I head product and engineering for Grofers, the largest online grocer in India. Grofers has grown by over 11x — from $60MM in GMV to nearly $700MM — in the last 24 months. A big part of this success has been the ability of our team to go from idea…

How We Sustain DNS Outages at Grofers

Design by Asif Jamal Cloudflare is one of the most popular DNS and CDN service provider currently used by over 16 million internet sites. Every day, these sites utilize Cloudflare’s services for performance enhancement, DDoS mitigation, and more. We do too. So when Cloudflare suffered multiple outages, it affected websites around the globe. And…

How COVID-19 pushed us to reduce our AWS cost by half

We have been extremely focused on growth before COVID started. AWS is central to how we ship fast that helps fuel that growth. Some of our early mistakes resulted in wastage resulting in high costs over time. COVID-19 pushed us to bring more efficiency in our business operations to provide…

In Focus: Sancheeta Kaushal

Sancheeta is an engineering manager with the innovation team at grofers. She is an old timer who joined us way back in June 2015. Her work at grofers goes beyond her current team and you can find her organising events and forming communities in her free time. Here are some…

Transform your Automation Suite Into a Testing Product — Part 1

When we talk about the test product that is owned and managed by the testing team, what comes to your mind immediately. Is it a test suite, test management tool, or any defect tracking tool? I guess the most obvious one that comes to your mind is the test suite…

Origins of Data Lake at Grofers

Design by Asif Jamal The Beginning As Data Engineers at the biggest online grocery company in India, one of our major challenges is to democratize data across the organization. But, when we began evaluating how well we were doing on this goal, we realized that frequent errors in our data pipelines had caused our business teams…

Grofers Public Bug Bounty Program

Grofers recognizes the importance of continued security research toward helping keep our ecosystem (and customers’ data) safe. In continuation of our efforts in this area, we are excited to announce the launch of the “Grofers Public Bug Bounty Program.” With this program we encourage any security researchers, ethical hackers and…

Ansible at Grofers (Part 3) — Managing EC2 Instances

This post is part 3 of the series on how we use Ansible at Grofers to manage our infrastructure. This post explains the issues we faced before we started managing our infrastructure with Ansible, the steps we took to solve all those issues and the infrastructure state we are in…

What Is Product Management?

Design by Asif Jamal After talking to leaders of different expertise from multiple startups and being in a product role myself for over four years, I discovered that there is still ambiguity around what a product manager brings to the table. Although, a good part of my understanding of the role has been shaped…

Hoomans, emotions, products and other crises.

Wait, back up! Let’s take…